The Ballestero Blog

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We Sold Our Name And Our Recipe

with 16 comments

We Sold Our Name And Our Recipe

My beautiful wife, Marcia and I sat in a famous 100-year-old restaurant tonight. This local icon in Marshall, Michigan is where I officially proposed to my beloved 45 years ago. Once again we looked around the room hoping to walk down ‘sentimental lane’. Everything pretty much looked the same. That brought a sigh of relief to our memories. We smiled as we gazed at the table where we had sat that night in 1965.

I might add that the Win Schuler’s Restaurant we were at received the Gold Plate Award in 1971 from the International Foodservice Manufacturers Association, the greatest distinction the industry has to offer.

In 1960 the old English inn’s owner was inducted into the American Restaurant Hall of Fame.

Their cheese and hard crackers are served at every table before the drink order is taken. Marcia and I munched and made small talk while we glanced at the menu.

The table beside us held two retired couples. They were complaining among themselves that the cheese spread didn’t taste the same as it did when they had come there years ago.

“That’s true,” the teenage waiter said. “It’s a different recipe.”

“A different recipe?” the old man repeated in disbelief. “Why in the world would you change? Your recipe was wonderful. We came just because of that.”

“We had to change,” the waiter continued. “Sold our recipe to Craft Foods. We also sold our name too. We no longer can use the name ‘Win’ Schuler. If you see that name in the store, it belongs to Craft Foods. We made up a new recipe using different ingredients, and now we only use the name Schuler.

“Personally,” he said, “I’ve never tasted the old cheese spread. I’ve only tasted this one and I happen to like it.”

“Well, I’ve tasted the old, and it was better than this the old guy said as he shook his white hair. Hmm, sold your recipe and your name! Why would you sell a recipe that’s worked for a hundred years? God have mercy!”

That happened today.

Let me tell you what else is happening today.

Some preachers, some churches and some fellowships have sold their name and their recipe hoping to get a crowd. All of this is done in the name of ‘Revival.’

They sold their recipe for worship, for holiness, and for doctrine. They’ve also sold their name, Apostolic Pentecostal. The greatest loss was when they sold the Name of Jesus in Baptism.

A generation is living today that never tasted the old time Apostolic recipe. They have only tasted this new one that is not like the original. Old timers can tell you, that it does not taste the same. It’s not.

History repeats itself.

In the book of Ezra, it was the same problem. Solomon’s Temple had been destroyed and a new one was built in its place. The young people had never seen the 1st Temple. They rejoiced.

The Elders had seen the 1st and the 2nd. They wept because it wasn’t the same anymore.

Ezra 3:11 And they sang together by course in praising and giving thanks unto the LORD; because he is good, for his mercy endureth for ever toward Israel. And all the people shouted with a great shout, when they praised the LORD, because the foundation of the house of the LORD was laid.

Ezra 3:12 But many of the priests and Levites and chief of the fathers, who were ancient men, that had seen the first house, when the foundation of this house was laid before their eyes, wept with a loud voice; and many shouted aloud for joy:

Ezra 3:13 So that the people could not discern the noise of the shout of joy from the noise of the weeping of the people: for the people shouted with a loud shout, and the noise was heard afar off.

Whatever road you may walk down, Gentle Reader, purpose in your heart to never sell your Name or your Recipe.

Written by Martyn Ballestero

August 8, 2010 at 10:58 pm

16 Responses

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  1. Great article as usual Bro. Ballestero. Heard several messages in the last week along the same lines! So glad I know what the “old recipe” is!

    Darren Spell

    August 8, 2010 at 11:38 pm

  2. This one was a classic! Keep up the good work!


    August 9, 2010 at 9:37 am

  3. Thanks for the reminder, Bro. Ballestero. It speaks to me again of the words my Grandma Lackey told me years ago. She said,”Hun..just because it can be sold doesn’t mean you can put a price tag on it. Holiness, Jesus name Baptisim, and the One God message is priceless.”

    Christina Brunson

    August 9, 2010 at 10:00 am

  4. Amen Bro. Ballestero! My Name nor THE Recipe will ever be for sale!! Happy Anniversary to you and Sis. Ballestero! 🙂


    August 9, 2010 at 11:02 am

  5. Fantastic writing!

    Kevin Archer

    August 9, 2010 at 11:17 am

  6. This article touched my heart. We just had an awesome move of the Holy Ghost last night, and preaching for the last couple of weeks have been along the same lines. As a young aspiring minister I don’t want to “sell the old recipe!”

    Robier Acebo

    August 9, 2010 at 12:09 pm

  7. Thank you Bro. Ballestero! We at Life Tabernacle feel the same way you do, We will not compromise this great truth, we will stick to the old paths! We love you!

    Rhonda Payne

    August 9, 2010 at 10:10 pm

  8. I’ve had friends and relaties who have sold out and
    compromised. But as for me and my house we will not sell our Name and our Receipe. Thank you Bro.

    Luther Odom

    August 12, 2010 at 2:57 pm

  9. Thank you!!! Wow!

    Heidi Flowers

    August 12, 2010 at 3:10 pm

  10. A much needed message. Thank you, Brother Ballestero!

    Charlotte Mills

    August 14, 2010 at 10:27 am

  11. This message cannot be emphasized enough!

    Leslie Tritsch

    August 16, 2010 at 1:39 pm

  12. What a shame that they held an heirloom recipe of so little value as to sell it. Many years ago, a young man came to my husband and told him he had just sold some heirlooms from his family. When we asked the price he received, it was just a few dollars. I would have paid him double, and given the items to his other relatives, but he hadn’t told us ahead of time. That treasure was lost, and, eventually, he treated his soul the same, and lost out. What a shame!!! I will never forget Bro. Fitzgerel’s remarks to the young man. He told him an heirloom doesn’t belong to you, it is only given to you to treasure and pass to the following generations. How true this is of the gospel!

    LeeAnna Fitzgerel

    January 10, 2011 at 1:19 am

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